Over the past eight months, the Jones Trust board and leadership team have been working closely with Denver-based landscape architecture firm, Civitas, Inc., to create a Campus Vision Master Plan that will transform the Center’s outdoor campus and enhance its reputation as a world-class recreational venue.

The Campus Vision Master Plan proposes a revitalized campus that can adapt to the growing needs of Springdale as well as the Northwest Arkansas region. The master plan was developed with extensive input from the community at both in person and virtual engagement events, work sessions with Civitas design team, and guidance from The Jones Center/Jones Trust leadership. Learn more about these efforts below.

1800
Survey Responses
400
Community Meeting Attendees
800
Community Meals

Visual Timeline

Visual Timeline

Visual Timeline

Visual Timeline

Visual Timeline

Phase One Team

Phase One Team

Phase One Team

Phase One Team

Phase One Team

About the Phase One Team

Our team relied on discovery and dialogue to develop the purpose and design framework that led to the Campus Vision Master Plan for The Jones Center Campus. Our phase one team brought together national industry-leading experts and local partners who are well known and grounded in Northwest Arkansas. This diverse collection of individuals worked collectively to create a collaborative and trusted relationship with both the community that The Jones Center serves, and the leadership, staff, affiliates and partners of The Jones Center who provide these services.

Civitas
  • Scott Jordan
  • Mark Johnson
  • Jessica Doig
  • Juliana De’Affonseca
CACHE
  • Allyson Esposito

  • Jesse Elliott
  • Lisa Marie Evans

  • Simone Cottrell
  • Sam Lopez
  • Amber Perrodin
Velocity Group
  • Daniel Hintz

  • NaTosha Devon

  • Aron Shelton

  • Jacqueline Perez

  • Max Perez

  • Melisa Laelan

  • Jeannette Balleza Collins

  • Epiphany Morrow

ETM Associates
  • Tim Marshall

Dan Gottlieb

Community Engagement

Community Engagement

Community Engagement

Due to the limitations imposed by the pandemic, we adapted our approach and modified our methods to engage the community in socially distant and safe ways.

Innovative solutions included drive-through dinner events with 800 free meals prepared by regional chefs as well as virtual design meetings for community members to provide input/feedback. These techniques created an environment that welcomed every participant and provided them with an opportunity to engage in an inclusive and productive manner.

From this tailored approach, the design team achieved overwhelming success. As part of public engagement, an online survey in English, Spanish and Marshallese garnered responses from over 1,800 respondents, who offered their ideas and feedback about the campus redesign project. Social media interactions, 13 virtual meetings that included more than 300 community members, and in-person community group meetings with over 100 attendees, gave diverse community members a voice and the means to influence design concepts as well.

Community Voices

Early Findings

Through one-on-one meetings, surveys, and social media engagement, the team began to identify emerging themes provided by the community. Click the slides to view some of the early findings.

Early Findings

Through one-on-one meetings, surveys, and social media engagement, the team began to identify emerging themes provided by the community. Click the slides to view some of the early findings.

Key Milestones

Key Milestones

Key Milestones

December 1, 2020

Dinner Drive Through: Breaking Bread/Sharing Ideas

On December 1, 2020, we held our first Dinner Drive Through event in partnership with Second Hand Smoke. This provided a safe and healthy way to celebrate our community while inviting people to share their ideas for the future of The Jones Center. Over 200 free meals were distributed to the community during our first event.

December 1, 2020

Dinner Drive Through: Breaking Bread/Sharing Ideas

On December 1, 2020, we held our first Dinner Drive Through event in partnership with Second Hand Smoke. This provided a safe and healthy way to celebrate our community while inviting people to share their ideas for the future of The Jones Center. Over 200 free meals were distributed to the community during our first event.

January 13, 2021

Dinner Drive Through Pt.II: Marshallese x High South Cuisine

On January 13, 2021, a combination of cultures, chefs, and community members came together to enjoy over 300 free and delicious Marshallese/High South meals and participate in sharing their voices for The Jones Center Campus Vision.

April 6, 2021

Dinner Drive Through Pt.III: Chefs Collaborative

Our third and final dinner drive-through was a collaborative dinner created by Chef Rafael Rios of Yeyo’s El Alma de Mexico, along with Brightwater NWA graduates Jennyfer Quijada, Jesus Rodriguez and Jose Soto-Rios. The event was a community celebration of the reimagining of the future of The Jones Center Campus!

April 6, 2021

Dinner Drive Through Pt.III: Chefs Collaborative

Our third and final dinner drive-through was a collaborative dinner created by Chef Rafael Rios of Yeyo’s El Alma de Mexico, along with Brightwater NWA graduates Jennyfer Quijada, Jesus Rodriguez and Jose Soto-Rios. The event was a community celebration of the reimagining of the future of The Jones Center Campus!

April 8, 2021

Community Zoom Meeting Recording

After four months of community feedback and idea generation that exceeded 2,500+ people through online surveys, one-on-one meetings, community Zoom conversations, The Jones Center and CIVITAS presented the draft of the preferred plan for The Jones Center Campus!

Check Out the Preliminary Concept Plan
April 8, 2021

Community Zoom Meeting Recording

After four months of community feedback and idea generation that exceeded 2,500+ people through online surveys, one-on-one meetings, community Zoom conversations, The Jones Center and CIVITAS presented the draft of the preferred plan for The Jones Center Campus!

Check Out the Preliminary Concept Plan
May 12 - June 16, 2021

A Call for Artists to Participate in Creative Redevelopment

Most recently, the Jones Center partnered with the Creative Arkansas Community Hub & Exchange (CACHE) to invite and identify three artists whose practice involved public art, community engagement and an interest in working in public space to join the design team and help determine future locations for public art on the 52 acre Jones Center campus redevelopment in Springdale, Arkansas.

Learn More
May 12 - June 16, 2021

A Call for Artists to Participate in Creative Redevelopment

Most recently, the Jones Center partnered with the Creative Arkansas Community Hub & Exchange (CACHE) to invite and identify three artists whose practice involved public art, community engagement and an interest in working in public space to join the design team and help determine future locations for public art on the 52 acre Jones Center campus redevelopment in Springdale, Arkansas.

Learn More

Thank You For Sharing Your Vision for the Future!

We appreciate the growing list of individuals, Jones Center affiliates, businesses, local leaders and partnering agencies that have met with the CIVITAS team to share their ideas. If you want to talk with Scott Jordan, project lead from CIVITAS, please feel free to contact us to set an appointment.

About Civitas

Civitas is a creative collaborative of 20 professionals led by landscape architects, architects and urban designers. Civitas is a recognized leader in landscape architecture and urban design, with master planning and built works in public spaces from coast to coast. Over the past 36 years, we have been committed to improving the quality of the environment, the quality of life, and the health and equity of the communities where we work. Civitas connects with communities, elected officials and civic leaders in ways that are unique and effective. We engage to seek out the fundamental issues and barriers to change, and develop visions and design that spring directly from the nature of the place and the character of the people. Our design of beautiful plazas, parks, waterfronts, campuses and neighborhoods become memorable and lasting by adding to the quality of life, health and values that truly make a city and community sustainable.